IN 2021 THE MONDAY CAMPAIGNS FOCUSED ON GROWING PARTICIPATION IN ITS MEATLESS MONDAY AND ITS HEALTHY MONDAY PROGRAMS, AND RE-ORIENTED ITS WORK TOWARD VIRTUAL PROGRAM DELIVERY AND CONSUMER PROMOTIONS. THE FOUNDATION CONTINUED ITS COLLABORATION WITH JOHNS HOPKINS TO INCREASE THE ADOPTION OF MEATLESS MONDAY AMONG NEW AUDIENCES, ESPECIALLY LARGER INSTITUTIONS SUCH AS SCHOOLS AND HOSPITALS. ORGANIZATIONS INCLUDING THE AMERICAN INSTITUTE FOR CANCER RESEARCH, MEMORIAL SLOAN KETTERING, WAKE FOREST BAPTIST HEALTH, AND ANSCHUTZ MEDICAL CENTER IMPLEMENTED THE HEALTHY MONDAY SERIES FOR THEIR STAFF AND PATIENT POPULATIONS, AND OUR SMOKING CESSATION CONCEPT WAS USED AS THE CENTRAL CREATIVE MATERIAL IN PROGRAMMING SPONSORED BY THE COALITION FOR TOBACCO FREE WEST VIRGINIA. THE PROGRAM SAW SUBSTANTIAL INCREASES IN THE AMOUNT OF MATERIALS DOWNLOADED FROM OUR WEBSITE AS WELL AS IN THE NUMBER OF SUBSCRIBERS TO ITS E-NEWSLETTER.